As Italian tennis superstar Jannik Sinner continues to dominate the sport as the world No. 1 and a multiple Grand Slam champion, fans have become increasingly curious about the woman who has quietly become a constant presence in his corner. That woman is Laila Hasanovicโa Danish model, influencer, entrepreneur, and content creator who has built a successful career of her own while maintaining a relatively private personal life.
Although Sinner is well known for keeping his relationships away from the spotlight, his romance with Hasanovic has gradually become one of the most talked-about stories in tennis. From early tournament sightings to public appearances after major victories, their relationship has unfolded naturally while both continue focusing on their respective careers.
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Who Is Laila Hasanovic?
Born and based in Copenhagen, Denmark, Laila Hasanovic is reported to be around 25 years old as of 2026. She first gained recognition through modeling and pageantry, becoming a finalist in the Miss Denmark 2019 competition.
Since then, she has expanded her portfolio by collaborating with globally recognized beauty brands, including Prada Beauty and Armani Beauty. Beyond modeling, Hasanovic has established herself as a digital creator, sharing fashion, beauty, travel, and lifestyle content with more than 500,000 followers on Instagram (@lailahasanovic). She also occasionally uploads vlogs on YouTube, where she has built an audience of around 50,000 subscribers.
Her career extends beyond social media. Hasanovic is also the founder of NRD.55 (also known as NRD55), a self-tanning and beauty brand inspired by Nordic aesthetics. The company focuses on skincare and subtle glow products designed to enhance natural radiance while embracing simplicity.
Before her relationship with Sinner, Hasanovic was publicly linked to Formula 1 driver Mick Schumacher, the son of Michael Schumacher. Their relationship began around August 2023 before the couple eventually separated.
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How Laila Hasanovic and Jannik Sinner’s Relationship Became Public
Like much of Sinner’s personal life, the relationship did not become public overnight. Instead, it unfolded gradually through a series of appearances that sparked growing speculation among tennis fans.
The first major rumors surfaced during the 2025 French Open, when Hasanovic was reportedly seen watching Sinner’s matches, including his contest against Carlos Alcaraz. She was later spotted near his player’s box during Wimbledon 2025, further fueling speculation.
Interest intensified during the 2025 US Open after fans noticed what appeared to be a photo of Hasanovic as Sinner’s iPhone lock screen. She was also seen cheering him on inside Arthur Ashe Stadium. Around the same period, Sinner acknowledged being in love but chose not to discuss any personal details publicly.
The relationship reached its clearest public milestone in October 2025 following Sinner’s Vienna Open triumph. During his victory speech, he thanked “my family, girlfriend, friends,” while television cameras showed Hasanovic in the crowd. The moment was widely viewed as the couple’s official public confirmation.
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Since then, the pair have continued making occasional appearances together, including at the ATP Finals 2025, the Monte Carlo Masters, and the Rome Open. Following several victories, cameras captured warm embraces between the two, while Hasanovic has regularly attended tournaments to support the Italian star.
As of Wimbledon 2026, she continues supporting Sinner throughout the season, although she is not always present in his player’s box or at every tournament. The couple continues to prioritize privacy despite growing public interest.
Timeline of Laila Hasanovic and Jannik Sinner’s Relationship
| Time | Event | Official Details |
| Mid-2025 | First public rumors | Hasanovic reportedly attended Sinner’s French Open matches and appeared near his player’s box at Wimbledon. |
| Summer/Fall 2025 | US Open speculation | Fans noticed Hasanovic’s reported appearance as Sinner’s iPhone lock screen while she supported him at Arthur Ashe Stadium. |
| October 2025 | Public confirmation | After winning the Vienna Open, Sinner thanked “my family, girlfriend, friends,” with cameras showing Hasanovic in the crowd. |
| Late 2025โ2026 | Public appearances | The couple attended ATP Finals, Monte Carlo Masters, Rome Open, and multiple tournaments together. |
| Wimbledon 2026 | Ongoing support | Hasanovic continues supporting Sinner while the couple maintains a private relationship. |
How Did Jannik Sinner and Laila Hasanovic Meet?
Although neither Sinner nor Hasanovic has publicly shared the complete story of how they met, reports describe a quiet beginning rooted in everyday life rather than celebrity events.
The pair are said to be neighbors in Monte Carlo’s La Condamine neighborhood, where Sinner has lived and trained since 2020. According to local accounts, they developed a connection through their proximity.
Nicoletta Stampfl, owner of Santo Gelato, noted that Sinner and Hasanovic frequently visited the gelato shop together, often sitting outside and enjoying simple moments away from the spotlight. Their relationship has been described as beginning through neighborhood familiarity and casual outings, offering a refreshingly low-key contrast to many high-profile celebrity romances.
Before dating Hasanovic, Sinner was previously linked to model Maria Braccini and WTA player Anna Kalinskaya, with those relationships ending before his current romance.
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A Private Couple Thriving in the Public Eye
Despite growing attention from tennis fans around the world, Laila Hasanovic and Jannik Sinner continue to keep their relationship grounded in privacy. While Hasanovic has built a successful career in modeling, digital content creation, and entrepreneurship through her beauty brand NRD.55, she has also become a familiar face supporting one of tennis’s biggest stars.
Their relationship has evolved graduallyโfrom quiet rumors and tournament sightings to public acknowledgment and shared appearancesโwhile remaining defined by discretion. As Sinner’s success continues on the ATP Tour, Hasanovic remains a steady and supportive presence, balancing her own flourishing career with life alongside one of the sport’s biggest champions.
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