Television czarina Ekta Kapoor has once again found herself at the center of controversy. Days after Yes Madam, a popular home-salon and beauty brand, rolled out its “Korean Glow-Up” campaign, Ekta Kapoor teased fans with a surprising claim: she is “coming in a Korean drama” and even called herself the “OG creator of K-dramas.” While her statement has generated massive buzz, it has also left netizens divided, with many questioning her credibility and intentions.
Ekta Kapoor’s Bold K-Drama Statement
On 27 September 2025, Ekta Kapoor shared a cryptic Instagram post announcing a “life update.” She hinted at joining a K-drama project, stating she is the original creator of K-dramas, a claim that immediately set social media ablaze. Fans speculated whether she would act, produce, or collaborate on Korean content, while skeptics dismissed the statement as marketing hype.
For many, Kapoor’s use of the word “K-drama” struck a nerve. Globally, “K-drama” refers to Korean scripted shows, which have achieved unprecedented popularity on platforms like Netflix and Disney+. Kapoor’s soap operas, though iconic in India, are not technically “Korean dramas,” making her claim appear exaggerated and misleading to critics.
Yes Madam’s Korean Glow-Up Campaign
Meanwhile, Yes Madam’s Korean Glow-Up Cleanup campaign—launched as a satirical response to controversial remarks by L&T’s Chairman—has been gaining traction. By tying beauty services to the Korean skincare trend, the brand cleverly tapped into India’s growing obsession with K-beauty routines.
While there is no official confirmation that Ekta Kapoor is directly involved in Yes Madam’s campaign, her sudden K-drama revelation has been seen by many as a deliberate attempt to align herself with the ongoing Korean wave in India, from skincare to K-pop to K-dramas.
Social Media Reactions
The backlash online has been swift:
- Fans of Korean dramas mocked Kapoor’s claim, saying: “K-dramas are from Seoul, not Star Plus.”
- Others joked that her shows like Kyunki Saas Bhi Kabhi Bahu Thi could be rebranded as “Indian K-dramas” because of the endless twists, tears, and family feuds.
- Supporters, however, argue that Kapoor deserves credit for popularising long-running serialized drama formats in India, which may have indirectly influenced global storytelling.
The Controversial Impact
- Credibility Questioned – Kapoor’s claim risks damaging her reputation, with critics accusing her of cultural appropriation and attention-grabbing PR stunts.
- Boost for Yes Madam – The overlap between Kapoor’s “K-drama” talk and Yes Madam’s Korean beauty campaign has given the brand a surge of publicity, whether intentional or coincidental.
- Cultural Clash Debate – The controversy reignites debates about Indian vs. Korean entertainment dominance, as both industries fight for influence in global streaming markets.
- K-Beauty Growth in India – Ironically, the noise has only amplified K-beauty’s popularity in India, with Yes Madam benefiting the most from the controversy.
Final Word
Ekta Kapoor’s attempt to position herself as the “OG creator of K-dramas” may have been tongue-in-cheek, but it highlights a deeper cultural shift. India’s entertainment industry is grappling with the unstoppable rise of Korean culture, while local creators like Kapoor are seeking ways to stay relevant in a rapidly globalizing media landscape.
Whether this was a genuine announcement, a marketing crossover with Yes Madam, or simply a controversial publicity stunt, one thing is clear: Ekta Kapoor knows how to keep herself in the headlines.
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