Delilah Belle Hamlin is bringing a little extra family drama, fashion and holiday glamour to Express’ latest campaign. But this time, the spotlight is not just on her famous parents, Lisa Rinna and Harry Hamlin. Her boyfriend, Mick Maio, has also joined the family for a festive fashion project that takes inspiration from the traditions behind their holiday celebrations.

Titled “Holiday, Hamlin Style,” the campaign offers a playful look at the family’s personalities, personal style and seasonal rituals. Yet its arrival also coincides with a significant change to the Hamlins’ usual Christmas plans, giving the project a more personal connection than a typical holiday fashion campaign.

Express Brings Delilah Belle Hamlin and Her Family Together for 2026 Holiday Campaign

Express officially launched its “Holiday, Hamlin Style” campaign on November 2, 2026, featuring Delilah Belle Hamlin, Lisa Rinna, Harry Hamlin and Mick Maio.

The project builds on the retailer’s Dress to Express platform, which focuses on personal style, confidence and self-expression. Instead of relying entirely on traditional fashion photography, Express has created a series of festive scenes inspired by the way families celebrate the holiday season.

Shot in Los Angeles, the campaign follows the Hamlins through familiar Christmas activities, including decorating a tree, baking cookies and raising champagne glasses. One particularly playful moment features Lisa Rinna dancing on top of a dining table.

The visuals are accompanied by modern remixes of Tchaikovsky’s The Nutcracker, adding a contemporary soundtrack to the traditional holiday setting.

Express Chief Marketing Officer Joe Berean explained why the family was chosen for the campaign.

“The Hamlins are the perfect family to bring our holiday campaign to life. They’re iconic, entertaining and unapologetically themselves. We wanted to capture that spirit in a way that feels festive, playful and a little unexpected, while celebrating the confidence and individuality at the heart of Dress to Express.”

The campaign will appear across video, social media, digital platforms and Express stores throughout the holiday season.

The accompanying collection includes statement partywear, modern tailoring, festive knitwear and elevated holiday essentials. Prices range from $38 to $298, with the featured styles available through Express.com and select Express stores nationwide.

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Delilah Belle Hamlin Reveals What It Was Like Working With Lisa Rinna and Harry Hamlin

While Delilah has previously worked with her mother on fashion projects, sharing a professional set with both parents was a different experience.

Speaking to PEOPLE, Delilah described the campaign shoot as an enjoyable family experience, although she had a particularly amusing observation about her father’s approach to fashion.

“It was so fun,” she said, before joking that Harry was “the most difficult one” during the shoot.

The family attended the campaign fitting together, and Delilah recalled that her father paid close attention to the details of his clothing.

“We did our fitting all together, and he was so precise,” she explained.

According to Delilah, Harry is not necessarily the most fashion-conscious person in the family during everyday life.

“He’s also not the most fashion forward in our family anymore. Maybe he used to be, but not anymore. He just wears a T-shirt and jeans, the same thing every day,” she said.

However, his attitude changed considerably once the campaign fittings began.

“But this man was in the fitting like, ‘No, my shoulders need to be perfect. This needs to be tailored. This needs to be like this.’ I was stunned.”

Despite the unexpected level of attention he gave his wardrobe, Delilah enjoyed seeing her father in a fashion campaign environment.

“I’ve shot a lot with my mom, but not my dad,” she said. “So it was cool.”

Lisa Rinna also spoke positively about the experience. In an interview with Marie Claire, she described working with her family as particularly enjoyable. The publication reported that the shoot transformed a home in Los Angeles’ Hancock Park neighbourhood into a festive setting, creating one final holiday-season moment in the city before the family’s move to New York.

Lisa Rinna and Delilah Belle Hamlin Share Their Holiday Fashion Inspiration

For Rinna, the campaign offered an opportunity to combine two things she enjoys: dressing up and spending time with her family.

In Express’ campaign announcement, she said:

“Bring on the holiday glamour! There’s nothing I love more than getting dressed up, celebrating with family and having a little fun. Doing this with Harry and Delilah was such a blast—and trust me, we know how to make the holidays entertaining!”

Delilah also connected the project with her enthusiasm for seasonal fashion.

“Holiday time with family is my favorite, especially when fashion is involved. I love that Express has something for every kind of celebration, whether you’re going all out or keeping things cozy. Everyone gets to make the look their own.”

The collection reflects that variety, with different options for festive gatherings, parties and more relaxed celebrations.

Women’s selections include the Express Editor Suit in new festive finishes, sequin dresses, faux-fur outerwear and elevated knitwear. Men’s styles feature velvet tuxedo jackets, modern suiting and festive layers.

Marie Claire also reported that Rinna wore several different looks during the shoot, including an argyle sweater, a green suit, a sequined mini dress and a red jumpsuit. She also took home a tailored black suit from the campaign.

Delilah Reveals How Lisa Rinna and Harry Hamlin Influence Her Personal Style

Fashion has clearly become another way for members of the Hamlin family to influence one another.

Delilah revealed that she takes inspiration from both parents, although their individual contributions to her wardrobe are quite different.

When looking back at photographs of her father from an earlier period, she particularly appreciates his vintage style.

“When I look back at photos of my dad in the ‘90s, I love his style,” she told PEOPLE.

She has even incorporated some of his older accessories and clothing into her own wardrobe, including his glasses and a leather jacket.

Her mother’s influence is particularly noticeable when it comes to accessories.

“I would say probably her sunglasses, the big sunglasses, I definitely took that from her,” Delilah said.

She also brought up her younger sister, Amelia Gray Hamlin, when discussing the family’s shared fashion influences.

“And Amelia, she takes a lot of things from me,” she added.

Amelia Gray did not appear in the Express campaign. According to Marie Claire, she was unable to attend the shoot, although most of the family came together for the project.

Mick Maio Joins Delilah Belle Hamlin for Another Express Fashion Collaboration

One of the campaign’s other notable features is the appearance of Delilah’s boyfriend, Mick Maio.

His participation marks another collaboration between the couple and Express, following their appearance in the retailer’s “It Couple, It Looks” campaign, which launched in April 2026.

The earlier partnership proved successful on social media. Marketing Dive reported that it generated Express’ highest organic social engagement of the year at that point.

The retailer subsequently built on that momentum by including Maio in its holiday campaign alongside Delilah and her parents.

The decision also reflects Express’ intention to reach different generations through one recognisable family dynamic.

Delilah revealed to PEOPLE that she and Maio sometimes coordinate their outfits unintentionally.

“I’ll just come out wearing something and then he’ll be wearing similar colors and we’re just like, ‘One of us needs to change,’” she said.

She also praised his attitude when they work together, describing him as supportive and enjoyable to have around during professional projects.

“He’s really easy to work with and it’s fun watching him shine,” she said. “I think that’s how I felt about my dad as well. It’s just fun to watch them shine and he’s just super supportive and whenever I’m doing a picture I can see him watching and just cheering me on and vice versa. So it’s nice.”

Why Express Chose the Hamlin Family for Its 2026 Holiday Strategy

The campaign is also part of a wider effort by Express to strengthen its Dress to Express identity and connect with consumers across different age groups.

Marketing Dive reported that the retailer developed the holiday project after seeing the strong engagement generated by Delilah and Maio’s spring collaboration.

The company has also worked with other recognisable personalities, including NFL player Tee Higgins and singer Tinashe in a separate fall campaign.

Berean explained that bringing together a mother, daughter, father and boyfriend was a deliberate decision intended to appeal to a broad audience.

“We’ve been trying different tactics to reach new customers… and those customers span generations,” he said. “To have a total family dynamic with mother, daughter, father and boyfriend was strategic, in that sense, to appeal to a wide audience.”

Marketing Dive also reported that Express wanted the campaign to balance the polished appearance of a traditional holiday fashion advertisement with a format that could work effectively across social media and digital platforms.

Lisa Rinna and Harry Hamlin Prepare for Broadway’s It’s A Wonderful Life

Beyond the fashion campaign, the Hamlin family is approaching the holiday season with a major professional commitment.

Lisa Rinna and Harry Hamlin are preparing to appear together on Broadway in It’s A Wonderful Life: A Live Radio Play, directed by four-time Tony Award winner Jerry Zaks and adapted for the stage by Joe Landry.

Based on Philip Van Doren Stern’s story The Greatest Gift, the production presents the familiar holiday narrative as a live 1940s radio broadcast. It incorporates a foley artist and live holiday music to recreate the atmosphere of a classic radio performance.

The production begins previews at the Broadhurst Theatre on November 4, 2026, ahead of its official opening on November 18. The limited engagement is scheduled to continue until January 3, 2027.

The principal cast includes:

Actor	Role
Andrew Rannells	George Bailey
Megan Hilty	Mary Bailey
Tituss Burgess	Clarence and other roles
Harry Hamlin	Mr. Potter and other roles
Lisa Rinna	Violet and other roles

For Rinna and Hamlin, the production marks another opportunity to work together on stage, nearly two decades after their appearance in Chicago in 2007.

The Broadway production also arrives during the 80th anniversary year of Frank Capra’s 1946 film It’s a Wonderful Life. According to the Shubert Organization, Landry’s stage adaptation first premiered in Connecticut in 1996 before making its Broadway debut in 2026.

The Hamlin Family Will Celebrate Christmas in New York Instead of Los Angeles

The Broadway commitment will bring a noticeable change to the family’s usual holiday routine.

Delilah told PEOPLE that the Hamlins traditionally celebrate Christmas at their Los Angeles home. However, with her parents working in New York, the family will be spending the holidays in a different city this year.

“We’re going to go to New York [for the holidays],” she said. “So it’s going to be different. We’ve never done a Christmas outside of our L.A. home.”

Rinna also discussed the change with Marie Claire, describing the Express campaign shoot as a kind of farewell to the family’s usual Los Angeles December.

The family plans to celebrate Christmas Eve together in New York before continuing another familiar tradition on Christmas Day: going to the movies.

Despite the change of location, many of their favourite seasonal activities will remain part of the celebrations.

Delilah revealed that her father enjoys putting on the classic It’s a Wonderful Life film during the holidays. The family also enjoys home-cooked food, plenty of pies and watching movies together.

“My dad loves to put on [the It’s A Wonderful Life movie]. We don’t always watch it, but we put that on and he makes beef bourguignon and we just have so many pies,” she told PEOPLE.

“We love pies. We just eat and watch movies; that’s really just my favorite part.”

Amelia Gray’s Grandmother’s Earrings Remain a Special Holiday Tradition

Another detail Delilah shared offers a glimpse into the family’s more personal holiday traditions.

She revealed that Amelia Gray has a special pair of bell-shaped earrings that once belonged to their grandmother. Every year, Amelia wears the earrings during the holiday season and builds an outfit around them.

Delilah described the tradition while speaking to PEOPLE.

“My sister [Amelia Gray Hamlin] has these really cute earrings that are bells. They were my grandma’s and she wears those every year and then makes an outfit around them,” she said.

The tradition reflects how the family’s approach to holiday fashion can involve sentimental pieces with personal histories, rather than simply choosing seasonal clothing and accessories.

Delilah Belle Hamlin Reveals Her Possible Holiday Outfit

As for what she might wear during the celebrations, Delilah has not settled on a final outfit.

She told PEOPLE that she is leaning towards something “chic” with a little bit of “funk.”

Long skirts have particularly caught her attention recently, although she has not ruled out a completely different look.

“I’m loving a really long skirt at the moment,” she said.

She also revealed that leather pants remain a possibility.

“I’ll see what happens. I’m not quite sure yet. You never know. I might be feeling leather pants.”

Her approach reflects the wider idea behind Express’ holiday collection: giving people the freedom to interpret seasonal fashion according to their own personalities and preferences.

Conclusion

Express’ “Holiday, Hamlin Style” campaign brings together Delilah Belle Hamlin, Lisa Rinna, Harry Hamlin and Mick Maio for a festive celebration of fashion, family and personal expression. But the project also captures a transitional moment for the Hamlins, with Rinna and Hamlin preparing for their Broadway return and the family getting ready to celebrate Christmas in New York for the first time.

From vintage fashion influences and sentimental family accessories to familiar Christmas traditions, the campaign offers a personal look at how the Hamlins approach the holiday season. For Express, it is another opportunity to connect its fashion collection with a recognisable family and a multi-generational audience.

Another mother-daughter fashion appearance
Family relationships and fashion are also at the centre of other celebrity style stories, particularly when famous parents appear alongside their children. Readers can look back at this Nicole Kidman and Faith Chanel fashion report.

Source and Research Disclaimer

This article has been prepared based on research of the sources provided below, including Express’ campaign announcement and reporting from PEOPLE, Marketing Dive, Marie Claire, the Shubert Organization, Broadway.org and FashionUnited. All campaign details, quotations, dates, production information and statements are presented according to the information available in those sources as of November 3, 2026. The article does not imply independent verification beyond the supplied research material. Broadway schedules, campaign details and other information may be subject to change.

Sources

• Express campaign announcement via Business Wire
• PEOPLE: Delilah Belle Hamlin and her family’s Express holiday campaign
• Marketing Dive: Express’ “Holiday, Hamlin Style” campaign strategy
• Marie Claire: Lisa Rinna and her family’s Express holiday campaign interview
• Shubert Organization: It’s A Wonderful Life: A Live Radio Play Broadway announcement
• Broadway.org: It’s A Wonderful Life: A Live Radio Play production details
• FashionUnited: Express’ “Holiday, Hamlin Style” campaign overview

Featured Image Credit: Instagram / @delilahbelle