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Pokémon 30th Anniversary Custom T-Shirts Are Live — How to Design and Buy Yours Now

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A side-by-side comparison of Ash Ketchum hugging his original Kanto team next to the modern custom Gengar anniversary shirt.

Thirty years of Pokémon is no small milestone, and The Pokémon Company is making sure every Trainer feels it. The celebrations have been rolling out steadily through 2026, covering new games, merchandise, and TCG releases across the year. However, the latest drop gives fans something genuinely personalised, with a brand-new customisable T-shirt line now live on the Pokémon Center, alongside a stacked TCG expansion launching this September. If you have ever wanted a shirt with your favourite Pokémon front and centre, this is exactly that.

What Is the Pokémon 30th Anniversary Custom T-Shirt?

The Pokémon Company has launched a print-on-demand customisable T-shirt line as part of its 30th Celebration collection, available now via the official Pokémon Center website. Each shirt features your chosen Pokémon in an iconic pose, printed alongside its name and Pokédex number, with a special limited-time “What’s Your Favorite?” graphic included on the bottom left of every shirt through Pokémon Day 2027.

A white Gengar print-on-demand adult T-shirt variant displayed on the Pokémon Center online storefront.
Image Credit: Pokémon Center Official Website
DetailInfo
Price$24.99
Available ViaOfficial Pokémon Center website
Product TypesAdult T-Shirt, Youth T-Shirt
Base ColorsWhite, black, gray, navy
Size RangeSmall to 5XL
Free ShippingOn orders over $20

How to Customise and Buy Your Pokémon T-Shirt

The process on the Pokémon Center website is straightforward. You can design and purchase your shirt by following these steps.

Step-by-step guide interface on the Pokémon Center website showing how to customize a 30th anniversary T-shirt.
Image Credit: Pokémon Center Official Website
  • Step 1 — Select Product Type: Choose between an Adult T-Shirt or a Youth T-Shirt
  • Step 2 — Pick Your Pokémon: Browse all 151 Kanto Pokémon and select your favourite, or search by name
  • Step 3 — Select Your Design: Some Pokémon, such as Ninetales and Galarian Zapdos, offer multiple design variants to choose from
  • Step 4 — Choose Color and Size: Pick from white, black, gray, or navy in sizes Small through 5XL
  • Step 5 — Add to Cart: Each shirt is listed at $24.99 and qualifies for free shipping as it exceeds the $20 threshold
  • Step 6 — Checkout: You can check out as a guest, sign in to your Pokémon Center account, or pay directly via PayPal

Once your order is placed, allow 1 to 5 business days for production before your shirt ships, as each item is made on demand specifically for you. Standard shipping then takes an estimated 5 to 9 business days after dispatch.

Returns are accepted within 30 days of delivery, however, the return policy excludes digital products and Pokémon TCG items.

Which Pokémon Can You Choose?

The current selection covers all 151 original Kanto Pokémon, from Bulbasaur through to Mew, with regional variants also available as selectable options. Certain Pokémon offer additional design choices, so it is worth checking your preferred Pokémon for alternate versions before finalising your order.

A white Gengar print-on-demand adult T-shirt variant displayed on the Pokémon Center online storefront.
Image Credit: Pokémon Center Official Website

The Pokémon Company has confirmed that Pokémon from additional regions including Sinnoh, Paldea, Hisui, and more will be added in the future, meaning the selection will expand well beyond Kanto over time.

The T-shirt line also joins a recently announced Kanto-focused Pokémon manga collection, making this a standout period for fans of the original games.

Pokémon TCG: 30th Celebration Expansion

Beyond the apparel, a major TCG expansion called 30th Celebration launches on September 16, 2026, with further products rolling out through October and November. Each booster pack includes five foil cards and one foil Basic Energy card, with every pack also containing one of 30 unique Pikachu illustration cards.

September 16, 2026 Products

ProductKey Contents
Tech Sticker CollectionAlolan Exeggutor or Lucario foil promo card, tech sticker sheet, 3 booster packs
2-Pack BlisterEevee foil card, plastic coin, 2 booster packs
Knock Out CollectionEevee foil card, plastic coin, 2 booster packs
Poster CollectionArticuno, Zapdos, and Moltres foil promo cards, full card poster, 3 booster packs
Pokémon ex Box (Sylveon ex or Greninja ex)Foil promo and oversize card, 4 booster packs
Elite Trainer Box9 booster packs, Nidorina full-art promo, 65 card sleeves, accessories, player’s guide
Pokémon Center Elite Trainer Box11 booster packs, 2 Nidorina full-art promo cards (one with Pokémon Center logo), all ETB accessories

October 2, 2026 Products

ProductKey Contents
Binder Collection9-pocket commemorative binder, 5 booster packs
Booster Bundle6 booster packs
Mini Tins (set of 10)2 booster packs per tin, sticker sheet, art card

October and November 2026 Products

ProductRelease DateKey Contents
Battle Deck (Espeon ex or Umbreon ex)October 30, 202660-card all-foil deck, deck box, coin, playmat
Ditto Premium CollectionNovember 6, 2026Ditto promo card, acrylic display, 8 booster packs
Ultra-Premium Collection (Day or Night)November 6, 2026Pikachu ex and Espeon ex or Umbreon ex, 29 booster packs, 1 Classic Collection pack, accessories
Figure Collection (Mew or Mewtwo)November 6, 2026Foil promo card, oversize card, sculpted figure, 5 booster packs

When Do the 30th Anniversary Celebrations End?

The Pokémon 30th anniversary period officially runs through to February 27, 2027, meaning further announcements and products remain possible before celebrations close out.

You can purchase the customisable T-shirts now and pre-order upcoming TCG products directly from the official Pokémon Center website, with all TCG products also available at retailers where Pokémon TCG products are sold.

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