BTS is marking the release of their fifth album ARIRANG with a major pop-up event in Seoul, and it comes with a collaboration that goes beyond standard K-pop merchandise. Partnering with the Cultural Foundation of the National Museum of Korea, the group has created a product line that reinterprets traditional Korean aesthetics for a global audience. Here is everything confirmed about the BTS POP-UP: ARIRANG, including locations, dates, products, and how to purchase.
BTS ARIRANG Pop-Up Overview
| Detail | Info |
| Event Name | BTS POP-UP: ARIRANG |
| Album | ARIRANG (BTS 5th Album) |
| Album Release Date | March 20, 2026 at 1 PM (KST) |
| Pop-Up Run | March 20, 2026 to April 12, 2026 |
| Locations | HYBE Yongsan HQ + Shinsegae The Main |
| Online Sales Open | March 20, 2026 at 2 PM (KST) via Weverse Shop |
| Early Online Pre-Sale | March 12, 2026 at 11 AM (KST) via Weverse Shop |
| Reservation System | Weverse Spot (required for on-site visits) |
What Is the BTS POP-UP: ARIRANG?
BigHit Music announced on March 10, 2026 via the global fan platform Weverse that BTS will hold a special pop-up event titled BTS POP-UP: ARIRANG to celebrate the release of their new album. The event runs across two physical locations in Seoul and includes a notable collaboration with the Cultural Foundation of the National Museum of Korea through its merchandise brand MU:DS.
The collaboration merchandise reinterprets traditional Korean aesthetics in a contemporary style, directly reflecting the cultural themes of the album title ARIRANG. The partnership aims to promote the value of Korean culture to audiences around the world.
Pop-Up Locations and Schedules
BTS POP-UP: ARIRANG operates at two primary locations in Seoul, both beginning on March 20, 2026.
BTS POP-UP: ARIRANG at HYBE Yongsan
| Day | Hours (KST) |
| Friday, March 20 (Opening Day) | 1 PM to 8 PM |
| Monday to Thursday (from March 21) | 10:30 AM to 8 PM |
| Friday to Sunday | 10:30 AM to 8:30 PM |
| Monday, March 30 | Closed |
| Final Day | April 12, 2026 |
Location: 1st Floor, HYBE, 42 Hangang-daero, Yongsan-gu, Seoul
BTS POP-UP: ARIRANG at Shinsegae The Main
| Day | Hours (KST) |
| Friday, March 20 (Opening Day) | 1 PM to 8 PM |
| Monday to Thursday (from March 21) | 10:30 AM to 8 PM |
| Friday to Sunday | 10:30 AM to 8:30 PM |
| Monday, March 30 | Closed |
| Final Day | April 12, 2026 |
Location: 4F Shinsegae The Main, The Heritage, 63 Sogong-ro, Jung-gu, Seoul
Both locations require advance reservation through the Weverse Spot system to manage on-site visits.
What Merchandise Is Available?
Products available across the pop-up event fall into two main categories: standard BTS ARIRANG Official Merchandise and the special 2026 BTS x MU:DS Collaboration Merchandise.
BTS ARIRANG Official Merchandise
| Product | Available At |
| S/S T-Shirt (BTS group + individual member versions: RM, Jin, SUGA, j-hope, Jimin, V, Jung Kook) | On-site only (March 21) |
| Hoodie (Red, Black) | Weverse Shop pre-sale + on-site |
| Ball Cap (Red, Black) | Weverse Shop pre-sale + on-site |
| Poster (BTS) | National Museum of Korea Shop |
| Link Keychain | National Museum of Korea Shop |
| Message Keychain | National Museum of Korea Shop |
BTS x MU:DS Collaboration Merchandise
Available at both HYBE and Shinsegae pop-up locations as well as the National Museum of Korea Museum Shop from March 20. These items reinterpret traditional Korean cultural aesthetics in a modern style through the National Museum of Korea’s MU:DS brand.
BTS Official Light Stick Ver.4
| Product | Available At |
| BTS Official Light Stick Ver.4 | Weverse Shop pre-sale, on-site, HYBE, Shinsegae |
| Light Stick Ver.4 Parts (BTS ver.) | Weverse Shop pre-sale, HYBE, Shinsegae |
| Light Stick Ver.4 Parts (ARMY ver.) | Weverse Shop pre-sale, HYBE, Shinsegae |
| Light Stick Ver.4 Cradle | HYBE and Shinsegae pop-up only |
Where and When to Buy
Online: Weverse Shop Early Pre-Sale
- Date: March 12, 2026 at 11 AM (KST)
- Available items: Select ARIRANG Official Merch including Hoodies, Ball Caps, and BTS Official Light Stick Ver.4 and its parts
- Shipping: Domestic South Korea only
- You can access Weverse Shop directly via the Weverse platform
Online: Full Weverse Shop Sale
- Date: March 20, 2026 at 2 PM (KST)
- Available items: All BTS ARIRANG Official Merch and all 2026 BTS x MU:DS Collaboration Merch items
On-Site: Comeback Live Event Sales (March 21)
- Weverse Shop Purchase Window: 8:30 AM to 6:30 PM (KST)
- On-site Pickup: 9 AM to 7 PM (KST)
- Location: Main Plaza of Korea Press Center, 124 Sejong-daero, Jung-gu, Seoul
- Pickup is available only for purchases made via the Weverse Shop Pickup category
National Museum of Korea Museum Shop
- Location: 1F, Center of the Permanent Exhibition Hall, National Museum of Korea, 137 Seobinggo-ro, Yongsan-gu, Seoul
- Opening Day: March 20, 2026 at 1 PM to 6 PM
- From March 21 to April 12: 10 AM to 6 PM daily
- Available items: 2026 BTS x MU:DS Collaboration Merch + select ARIRANG merch including Poster, Link Keychain, and Message Keychain
About the Album: BTS ARIRANG
ARIRANG is BTS’s fifth studio album and releases on March 20, 2026 at 1 PM (KST). The album captures the group’s identity and what BigHit Music describes as deep feelings of love. Ahead of release, ARIRANG topped Spotify’s Countdown Chart Global for seven consecutive weeks as of March 4, 2026, and surpassed 4 million pre-saves as of March 7, 2026, reflecting strong global anticipation.
Key Takeaways
- BTS POP-UP: ARIRANG runs from March 20 to April 12, 2026 at two Seoul locations: HYBE Yongsan and Shinsegae The Main, The Heritage.
- On-site visits require advance reservation through the Weverse Spot system.
- The pop-up features a special merchandise collaboration with the Cultural Foundation of the National Museum of Korea through their brand MU:DS, themed around traditional Korean culture.
- Online early pre-sale opens March 12 at 11 AM (KST) on Weverse Shop for select items, with full sales opening March 20 at 2 PM (KST).
- The BTS Official Light Stick Ver.4 is available across both pop-up locations and on Weverse Shop.
- The National Museum of Korea Museum Shop also carries collaboration and select standard merch from March 20.
- ARIRANG releases globally on March 20, 2026 at 1 PM (KST).
Source: Weverse
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